Soap opera stories run concurrently, intersect, and lead into further developments. Each episode ends with a promise that the storyline is to be continued in another episode". The defining feature that makes a program a soap opera is that it, according to Albert Moran, is "that form of television that works with a continuous open narrative. What differentiates a soap from other television drama programs is the open-ended nature of the narrative, with stories spanning several episodes. The term soap opera has at times been generally applied to any romantic serial, but is also used to describe the more naturalistic, unglamorous evening, prime-time drama serials of the UK such as Coronation Street. These early radio serials were broadcast in weekday daytime slots when mostly housewives would be available to listen thus the shows were aimed at and consumed by a predominantly female audience. The name soap opera stems from the original dramatic serials broadcast on radio that had soap manufacturers such as Procter and Gamble, Colgate-Palmolive, and Lever Brothers as the show's sponsors. Programs described as soap operas have existed as an entertainment long enough for audiences to recognize them simply by the term "soap". A soap opera is an ongoing, episodic work of fiction, usually broadcast on television or radio.
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